Monetizing your business

Palle Broe played a pivotal role in helping Cello craft and implement an optimal pricing and packaging strategy. His insights were instrumental in our successful launch of this strategy, particularly in packaging our services effectively for SME customers and establishing a robust upsell path.

Palle Broe played a crucial role in helping Digitail reevaluate and refine our packaging structure, discounting strategy, and customer segmentation. His insights were invaluable in redesigning our service packages to better meet the needs of our diverse customer base

Palle advised us on our pricing and packaging framework. He started out by doing an assessment of our existing pricing and packaging structure and came up with multiple ways to optimize it.  We had a session around the best value metric for Liveflow which is focused on the way we charge. Finally he also recommended different pricing tiers based on our existing customer data. Needless to say, Mr Broe's impact on our business was instrumental and is a key part in our fast growth.

Palle has been a vital advisor of our team at byFounders, providing his expertise in pricing and packaging strategies for our portfolio companies. His insight and innovative approach have been invaluable to our business, and we have come to rely on his advice in these critical areas. Palle has a unique talent for identifying key drivers for pricing strategies that ultimately create long-term value for both our companies and their customers. This ability has been instrumental in helping our portfolio companies achieve their business goals.

We laid out the problems we faced regarding renewal rates and conversion to subscription. Palle deconstructed our feature set into building blocks to give us a better understanding of the missing pieces in our packaging.

When recruiting for our new Head of Pricing role, we couldn’t have predicted we’d find a better candidate than Palle Broe.

I have used Palle as an expert on pricing and packaging with our portfolio companies.  The feedback for Palle has been great and his skills within pricing and packaging is in general very sought after as few people have experience working with pricing and packaging for startups focused on new technologies.

As a Senior Vice President within Pricing Strategy at Insights Partners, I have had the privilege of working with over 300 global portfolio companies on their pricing and packaging strategies. Palle has demonstrated an unparalleled level of expertise and innovation in the field. He has a unique ability to see the big picture, while at the same time being able to drill down into the details of complex pricing models and strategies

We used Palle to re-think our pricing and packaging strategy. One of the key outputs have been the ability to retain at a higher anchor price. So far this had led to three sales last week that delivered the equivalent MRR of our first 50 customers

Palle's experience as a GTM & pricing leader was used as a forcing function to rethink our pricing & packaging strategy.